1. In hospitality, the foundation that brings everything to life.
2. A white crystalline substance used to season or preserve food.
Most hospitality businesses have the product right. The food is good, the space works, the team cares. What is usually missing is the commercial structure to match. Revenue gets left to chance. Marketing runs without a plan. Opportunities go unanswered because nobody owns them.
salt. is the senior commercial function your business needs but does not have. Not a consultant who delivers a report and moves on. A commercial partner who builds the systems, works alongside the team and stays accountable for what happens next. Whether you run a single restaurant, a growing pub group, a venue or an event catering business, the commercial discipline is the same. salt. makes sure it gets the attention it deserves.
Strategy, frameworks and business development. Building the pipeline, converting enquiries and making sure revenue is not left to chance. From private dining and large group bookings to corporate events and B2B partnerships, building a structured approach to sales that drives consistent growth.
Social content, email campaigns and event programming for restaurants, pubs, venues and event caterers. Every piece of activity tied to a commercial outcome, not just visibility. A structured calendar that gives your marketing function direction and purpose.
One to one sessions with Sales Directors, Heads of Sales and Sales Managers to upskill commercial capability across your business. Practical, direct coaching that changes how your team thinks about revenue, strategic planning and long term commercial performance.
Senior commercial perspective for the decisions that shape the direction of the business. A fractional commercial voice at leadership level for hospitality operators, restaurant groups and event catering businesses across the UK.